SONIA FRIEDRICH
clearly thinking
Irrational Pricing Wins!
Sonia's 'Flagship Keynote'.
Now available at her On-line Academy
3+ Hours of content
19+ Heuristics and biases plus how to apply them all
Free handouts for your easy reference
Discover...
The Secret Agents
When you apply these effectively to your pricing, you will hit a home run
every time. Learn what , why and when it can backfire too.
2 Systems of the Brain
Understand System 1 and System 2 of the brain plus why they matter so much.
You will learn why people do what they do rather than what they say they will do.
Why Discounts Damage
Did you know discounts permanently rewire brand value in the mind of your customer? You are actually rewiring value every time you discount. Use other heuristics and biases instead and get off the discount downward spiral.
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Learn More + Download your free Discount Margin Table
Sonia's Favourite Bias:
Loss Aversion
Sonia's favourite cognitive bias. Everyone in behavioural science has one. This is hers.
"When you truly start to see it in your life, so much opens up and changes. Loss aversion is everywhere. It underpins so much. I can't believe how much impact it has to pricing and behaviour decisions - consciously or not. You must understand loss aversion to understand so many biases associated with pricing interventions"
Learn how to spot it, what impact it has + how to disrupt it.
Plus So Much More
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More content
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More videos
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More handouts
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More heuristics and biases
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Plus: How to run your own experiments
to PILOT. PROVE. PROFIT.
Free Handouts Complete Your Learning
Free handouts for easy + on-going reference make this Academy complete
WHAT PEOPLE SAY
Maria, Board Member, Founder Naked Juice Bar
You are a Revenue Rockstar
ZIG, CEO Founder Caandlefox
That was EPIC. Thanks for holding my team for 2 days
SAMI, Digital Strategy Manager
"...One of our first nudges was as simple as (xxxx) which saw:
18% increase in transactions
24% increase in revenue
19% increase in conversions
Our learnings from Sonia are now the driving force behind our entire conversion rate optimisation strategy ..."
Disclaimer
All material provided within the Academy was accurate at time of producing. Results are based on Sonia's experience with clients + Academic literature. Results may vary based on your brand or category. All behavioural science interventions are undertaken at the risk of the client. Sonia has zero control over the creation and implementation of your nudge experiments. With this in mind the Academy has been produced to upskill and empower you with your pricing. To run live experiments in low risk environments first. To pilot, prove, profit, or pivot. Then roll-out successful interventions and to minimise any unintended consequences.